Cardiff Business school commissioned a recruitment campaign to promote their views as the world’s first Public Value Business School - valuing more than just economic success, they were on a mission to bring humanity, sustainability, generosity and innovation to the business sector.
Rory Lewis portrait photographer captured the recruitment campaign that would allow them to tell their story to the world, created to attract like-minded domestic and international Masters and MBA students to the Business School. The campaign was built around a confident positioning that has become a call to arms - asking people to take a stand for what matters most to them, and to society. Rory Lewis ‘We stand for_’ campaign portraits constitute a story told by the students, alumni and academic community in a unique, powerful and inspiring way.